This site uses cookies.

Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used. For more detailed information on the cookies we use, please check our Privacy Policy

Select preferencesAccept all

Cookie preferences

This website uses cookies so that we can provide you with the best user experience possible. Our Cookie Notice is part of our Privacy Policy and explains in detail how and why we use cookies. To take full advantage of our website, we recommend that you click on "Accept All". You can change these settings at any time via the button "Update Cookie Preferences" in our Cookie Notice.

Necessary cookies (required)

Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.

Analytical cookies

Analytical cookies help us to improve our website by collecting and reporting information on its usage.

Social media cookies

We use some social sharing plugins, to allow you to share certain pages of our website on social media. These plugins place cookies so that you can correctly view how many times a page has been shared.

Personalisation cookies

Personalisation cookies collect information about your website browsing habits and offer you a personalised user experience based on past visits, your location or browser settings. They also allow you to log in to personalised areas and to access third party tools that may be embedded in our website. Some functionality will not work if you don’t accept these cookies.

Submit preferencesAccept all
Get in touch
menu
MENU
get in touch
Storytelling
HomeWhat we doResults-driven marketing strategyStorytelling

Storytelling

This part of your marketing strategy is crucial.

It ensures that you are communicating the unique benefits and value that a product or service provides to its customers. Using language and media which resonates with your target audience is the most effective way to communicate with them. So how are you going to convey your USPs and engage them? Answer: with a well-crafted key messaging strategy. 

A compelling story can be used to illustrate how the product or service solves a real problem for customers and provides unique value. Effective messaging should always link back to the value proposition and resonate with the target audience to drive engagement and conversions.

Ready to unlock ROI?

Speak to us

Value proposition

Creating a strong value proposition is essential to differentiate your product or service from competitors and attract customers. It should clearly communicate the unique benefits and value that your product or service provides to your target audience.

To create your value proposition, start by understanding your target audience's needs and pain points. Then, identify the unique benefits and solutions that your product or service offers to address these needs.

Your value proposition should be clear, concise, and easy to understand. It should answer the question, "Why should I choose your product or service over others?"

Remember to showcase your value proposition prominently in your marketing materials and communication with customers to reinforce the value of your product or service and encourage conversions.

Company values

Defining your company values is essential for creating a strong organisational culture. 

Company values are the guiding principles that shape decision-making and behaviour within your company. To define your company values, start by reflecting on your mission, vision, and goals. 

We conduct employee surveys and interviews to gather input and insights. From there,  we identify the core principles and beliefs that are essential to achieving your objectives. 

We ensure your company values are clear, concise, and memorable, and they should align with your company's mission and goals.

Ready to unlock ROI?

Contact us

Mission statement

Creating a mission statement is essential to establish the purpose and direction of your organisation. 

To create a mission statement, we start by reflecting on your company values, goals, and unique offerings. Then, we consider your target audience and the impact you aim to make on them. 

We focus on making your mission statement concise, clear, and memorable and it should convey your company's purpose and value proposition. 

Finally, we recommend communicating your mission statement to your team and stakeholders to align everyone around a common goal and direction. 

An important note is to regularly review and revise your mission statement to ensure it continues to reflect your company's evolving objectives and values.

Tone of voice

Defining your tone of voice is essential to ensure consistency and effectiveness in your communication with customers and stakeholders. It refers to the style, attitude, and personality that your brand conveys through its messaging. 

To define your tone of voice, we consider your brand's personality and values, your target audience, and the type of message you want to communicate. We’re looking to identify specific characteristics such as formal or casual, serious or playful, empathetic or authoritative, and how they align with your brand's personality and audience.

We then use your tone of voice consistently across all communication channels, including social media, website, and customer support interactions, to build a strong and recognisable brand identity.

Message framework

Defining a message framework is essential to ensure consistency and effectiveness in your communication with customers and stakeholders. 

Simply put, this is a set of key messages that communicate your brand's value proposition, benefits, and unique selling points. 

To create a message framework, we start by identifying your target audience and their pain points and motivations. Then, we develop key messages that resonate with your audience and align with your brand's values and offerings. 

We can help organise your messages into a hierarchy that highlights your core value proposition and supporting benefits. You can then use this framework as a guide for all your communication efforts, including marketing, social media, website and other content to ensure a consistent and compelling brand message.

Related work

Campaign creative throughout the Airport
Gatwick Airport

Campaign creative throughout the Airport

Creative/ Digital/ Marketing

Gatwick Airport is a long standing client. Working on departmental projects from strategy to activation, we focus on three core audiences: staff, passengers and the local community.

Every project has its own individual challenges and clear KPIs. We deliver our range of creative services from workshops and insight through to concepts and activation.

See more
Marketing strategy and rebrand deployment
PSC Global

Marketing strategy and rebrand deployment

Creative/ Digital/ Marketing

PSC Global came to us as PSG with a need to supercharge their marketing and diversify their clientbase from the ground up. Starting from scratch, we got to know the business and the people before we started work.

From this discovery stage, we identified key areas where we could make a real difference and then formulated a plan that would help meet their business goals.

See more

Let's get started!

Get in touch