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Delivery and Activation
HomeWhat we doResults-driven marketing strategyDelivery and Activation

Delivery and Activation

This is our process of bringing creative ideas to life and executing them in a way that resonates with the target audience. It involves the strategic planning and execution of various marketing and communication channels, including advertising, social media, events, content creation, and public relations. 

Effective activation requires a deep understanding of the target audience, the competitive landscape, and the channels being utilised. It also requires creativity, attention to detail, and the ability to measure and analyse performance data to continuously improve activation efforts. 

Successful activation results in increased brand awareness, engagement, and conversions, ultimately driving revenue and growth for the business.

Ready to unlock ROI?

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Campaign management

Campaign management is the process of planning, executing, tracking and analysing marketing campaigns across various channels and platforms. It involves creating a strategy, identifying the target audience, selecting the appropriate marketing channels, setting goals, developing creative assets, scheduling and executing campaigns, and measuring their success. 

Effective campaign management requires a deep understanding of the target audience, the competitive landscape, and the marketing channels being utilised. It involves ongoing monitoring and optimization of campaigns to ensure they are achieving the desired results. 

Successful campaign management requires a combination of strategic thinking, creativity, data analysis, automation and continuous improvement. The goal of our campaign management service is to deliver the right message, to the right audience, at the right time, and through the right channels. By working with you on this, we ultimately drive engagement, conversions, and revenue for your business.

Strategy documents

Our delivery of formal marketing plans means you get comprehensive documents that outline your marketing strategy, goals, tactics, and metrics for a specific period of time. We typically include an analysis of the market and competition, a description of the target audience, and a detailed plan for executing marketing activities across various channels and platforms. 

The purpose of a formal marketing plan is to provide a clear roadmap for achieving marketing objectives and to ensure that all marketing activities are aligned with the company's overall goals and values. Our plans may also include budgeting information, timelines, and contingency plans in case of unexpected changes or challenges. 

These documents are crucial tools for measuring progress and making data-driven decisions to continuously improve marketing performance, and form an important part of any strategy for success. 

Ready to unlock ROI?

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A/B testing

We strongly recommend A/B testing, also known as split testing. This is the practice of comparing two variations of a marketing element to determine which performs better. By testing two versions of a web page, email or advert, businesses can gather data on how customers respond to different versions and make data-driven decisions to optimise performance.

A/B testing can benefit your marketing effort’s performance in several ways but in summary, it provides data-backed insights that can be used to improve conversion rates, enhance user experience, reduce risk, and increase ROI.

Activity timelines

We work with you to create your marketing communications plan. This is a comprehensive document that outlines a company's strategy for communicating with its target audience. It includes an analysis of the target audience, messaging, tactics, and metrics for measuring success. The plan typically covers all forms of communication, including advertising, public relations, direct marketing, and digital marketing.

The purpose of a marketing communications plan is to ensure that all communication is consistent, aligned with the company's overall goals and values, and that it effectively reaches and engages the target audience. 

It is a crucial tool for guiding the execution of marketing activities and measuring performance.

Project management

Project managing in the creative industry involves coordinating and managing creative projects, project stakeholders and third-party suppliers.

It involves planning, organising, and managing resources, timelines, budgets, and team members to ensure projects are delivered on time, within scope, and budget. 

Effective project management in our industry requires strong communication skills, attention to detail, and the ability to collaborate and manage stakeholders, including designers, writers, developers, and clients. It is essential to maintaining high-quality standards and achieving success in a highly competitive and dynamic industry.

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