Marketing strategy should deliver activity across every relevant marketing channel to reach your target market, increase your brand awareness and drive business growth. Our creative strategy ensures that your activity is engaging, original and sticky. It is the brainpower behind delivering results and a solid return on your investment.
We can work with you on a consultancy basis, from providing a virtual Marketing Department role through to facilitating strategic marketing workshops. Our consultancy service aims to provide guidance and structure to ensure your business goals and priorities are delivered.
With a range of options, we structure our consultancy offering to work for you, whether it be based on a simple day rate, monthly agreement or bringing us in at key milestones in your project.
Whether you're an owner-manager, Marketing Director or Marketing Manager, we can help you create marketing and communication plans that explore your business and marketing objectives, audiences, competitors, channels, activity, timelines and forecasts.
Having a clear plan will support your business vision, goals and budgets, and that's where we come in. We'll help and guide you to keep plans simple, effective and deliverable whilst lending a hand to deliver elements within it if you need us to.
A consistent story is fundamental to position your company in your marketplace. We work with you to develop the story of your brand, a value proposition and core values in order to create a compelling elevator pitch that you can embed and instill throughout your business.
Not only that but we can also develop a message framework that considers key benefits, tone of voice and audience personas to help support the value proposition and allow you to deliver consistent, creative communications.
A deep understanding of your target market is crucial to form the basis of any marketing strategy. We help our clients to undertake in-depth research, learn buying behaviours and gather valuable insights from their prospective audiences.
Whether it's exploratory desk research to identify trends, spot key influencers, review competitor messaging and segment audience groups, or qualitative research to gain critical insights and use-case data, we can help you uncover the information and insights you need to make informed decisions and unlock ROI.
Marketing plays a huge role in your digital performance, with the broad channels available to reach your audience, marketing and strategy are more important than ever. From SEO research and market insight, through to your content across all digital channels, this is channeled into the activity plan to ensure maximum traction.
We firmly believe that there must be thought and purpose behind everything we do creatively. It makes the difference between pretty pictures and real and effective marketing. The strategy informs and guides our creativity, from smartly constructed top level and sublevel messaging, to the use of imagery and iconography and the psychology of colour.
What your business needs from your website is unique to you. Firstly, we can help you define primary, secondary and tertiary objectives that you need to achieve through your site, we then benchmark your current site against the specific metrics or objectives you would like to improve upon. We use this information to inform the creative, user experience and functionality that is required in order to deliver against these goals.
We have been working with local design, manufacture and build company Bakers Garden Buildings for many years. Since opening the business as Bakers Timber Buildings in 1985, they have completed over 19,000 garden building projects for clients across the South East, and beyond.
A family-run and independent business, Bakers continues to marry craft and quality with cutting edge technology to deliver outstanding results for their clients.
Bakers' inspiring designs and unique solutions for zero maintenance garden buildings have helped people to reimagine how they can use their outdoor space, from gyms and offices, to music rooms and chillout spaces. With a full service offering from planning advice, groundwork, plumbing and electrics through to the latest in lighting and app-controlled features, Bakers offer clients the complete package from an initial consultation to handing over the keys.
Bakers help and advise clients to produce beautiful design statements in their gardens with sleek and sophisticated buildings, built to express their own individual style.
PSC Global came to us as PSG with a need to supercharge their marketing and diversify their clientbase from the ground up. Starting from scratch, we got to know the business and the people before we started work.
From this discovery stage, we identified key areas where we could make a real difference and then formulated a plan that would help meet their business goals.
