Digital performance marketing combines the power of data, analytics, measurement resources and consultancy to enable your brand's growth. Using insight to drive a performance-based strategy, we deliver tailored messages to defined audience groups or even individual targets.
In today's constantly changing and complex marketing landscape, it is more important than ever to ensure that your sales and marketing efforts are joined up, working in tandem with each other and delivering demonstrable results.
Marketing used to be about broadcasting a message to the world. Now, technology allows you to be more specific and to monitor the impact you're having. We are able to profile our audience and segment them into personas like never before. We can deliver tailored messaging to each of them, dynamically adapt content of emails, websites, landing pages and calls to action to suit their buying behaviours and create customised campaigns specifically designed to meet their individual needs.
With a marketing program designed to treat every person like an individual, you can speak to their needs at the right time and turn them from contacts into customers.
You may already have a fantastic website, but getting organic traffic and the right kinds of traffic to it is a different ball game. With Google's ever changing algorithms, you need to be constantly analysing, modifying and updating your content in your efforts to improve your website's visibility on search engine results. You're looking to meet the needs of someone's search and you do that by creating high-quality content alongside a top-notch user experience.
We can help and guide you through various SEO processes including keyword research, creating and optimising content, building links and ensuring that your site is as technically sound as possible. Search engines are often one of the biggest traffic sources to your site, so we need to take advantage and get you closer to the top of the list for target keywords. It's quite simple really - the higher you rank, the more people will visit. SEO helps increase the likelihood that you rank nearer the top.
It's important to note that SEO doesn't just happen on your website, which is why you might have seen 'on-page' and 'off-page' in your research. On-page involves optimising your site so that it ranks higher and earns more organic traffic. Off-page SEO includes building backlinks, engagement and sharing via social media as well as trying to increase branded searches i.e. those which include your company name as part of the searched terms.
We are a strategy-led, results-focused agency. Our digital marketing platforms enable us to track, measure and evaluate marketing efforts to see what is working, and what is not. This means we can eliminate wasteful spending and focus on what is generating the most impact. You get real, end-to-end ROI measurement coupled with dynamic strategy and beautiful design.
We help you to unleash the power of your data with interactive dashboards and beautiful reports that give you the power to understand it and make smarter decisions. We turn mass data into compelling, helpful visuals that give you the real picture and let you see your facts and figures in new, dynamic ways.
We can provide reports which can be shared easily, in presentation-ready formats to save you the trouble. Or, reports can be embedded into web pages, so you can see how your site is performing, in situ.
We'll work with you to unlock key performance metrics, fast and then analyse trends and changes within them. You'll be able to get real ROI data to validate your strategy, see what's working, what's not and adapt accordingly.
Social media involves a lot more than posting an image with a caption and a few hashtags. To successfully grow your channels organically, you need to understand the various social media algorithms and consistently stay informed of updates and tweaks to them.
Whether your objectives include starting a new social media account or growing an existing account, we have the knowledge and expertise to help with social strategy, creative concept development, production of engaging content, copywriting, editing and community management. To guide your social media strategy, we conduct in-depth social channel audits to better understand your current social presence, what content has worked for you previously and what matters to your audiences. A competitor analysis will also be completed to examine your competitors' strengths and weaknesses on social media and identify strategic opportunities.
From this information, we define a strategy that boosts your brand awareness, adds value and helps you engage with the right people on relevant channels. An effective social media strategy cannot simply outline a content plan and a consistent posting schedule, so we also incorporate a proactive approach to social listening and trend discovery. To ensure our strategy is effective, we provide monthly reporting and analysis into what has worked and what has not. We use this knowledge to steer and adjust your social media content accordingly. Take your social channels to the next level and let us help you build engaged online communities.
Our PDF+Insight service delivers responsive, digital publishing to convert your catalogue, brochure or magazine into a beautiful, responsive online publication. It brings your previously printed documents online while preserving their original layout, providing a beautiful, seamless viewing experience for your visitors as they flip through your publication. The technology uses machine learning to automatically detect reading order and headers in PDF files, giving greater insight and on-the-fly editability to deliver maximum ROI.
We create accessible, search engine-friendly publications, giving your content the best chance to be found in search and reach your full audience. PDFs are converted to HTML5 to reach maximum readability, speed and text sharpness, so website visitors won't need to wait for large PDF or image files to download. We can optimise your documents for online use and minimise loading time. PDF+ will maximise your coverage, adjust to any device size and show your publication beautifully on anything from PC to phones.
Having both digital and creative teams under one roof makes it easy for us to collaborate on projects to get the best outcome for you. We can get really creative in the execution of the digital strategy, animation now plays a big part as you need to be eye-catching and engaging. Animating social media posts enables you to add much more content and with flashy animations, you really stand out.
We have been working with local design, manufacture and build company Bakers Garden Buildings for many years. Since opening the business as Bakers Timber Buildings in 1985, they have completed over 19,000 garden building projects for clients across the South East, and beyond.
A family-run and independent business, Bakers continues to marry craft and quality with cutting edge technology to deliver outstanding results for their clients.
Bakers' inspiring designs and unique solutions for zero maintenance garden buildings have helped people to reimagine how they can use their outdoor space, from gyms and offices, to music rooms and chillout spaces. With a full service offering from planning advice, groundwork, plumbing and electrics through to the latest in lighting and app-controlled features, Bakers offer clients the complete package from an initial consultation to handing over the keys.
Bakers help and advise clients to produce beautiful design statements in their gardens with sleek and sophisticated buildings, built to express their own individual style.
PSC Global came to us as PSG with a need to supercharge their marketing and diversify their clientbase from the ground up. Starting from scratch, we got to know the business and the people before we started work.
From this discovery stage, we identified key areas where we could make a real difference and then formulated a plan that would help meet their business goals.
