From logo stings to corporate videos, we know the power motion has to improve engagement. We have been at the forefront of animated corporate collateral since our foundation over two decades ago. With such a wealth of experience, we work in motion from logo stings to campaigns as well as full-length videos.
Brand consistency is crucial in maintaining and expanding your audience. Regardless of the medium, your customers need your brand to look and feel the same every time. We take consistency seriously and by paying attention to what your brand is and is not, we can bring it to life in a way that reinforces who you are while increasing audience engagement.
Full-length animations are versatile. They are effective at everything from increasing sales to educating your audience but trying to convey complex messages to your audience is always a challenge. A recent academic study found correct recall of information in an animation “was significantly higher” when compared to static media1. As well as improving the memorability of your campaign, animations also emotionally engage your audience and boost interaction.
To ensure we harness the power of animated content, we focus on understanding your message and market before any visualisation takes place.
Modern social media users expect motion and animation. Since 2019, marketers have invested 44% more into online video 2. This move towards all things animated has recently accelerated, with many social media algorithms now prioritising video. This change in audience expectation and media prioritisation presents exciting growth opportunities. With careful design and smart copy, animated social media content can drive customer engagement, click-through rate and brand awareness.
Corporate videos are fantastic at improving awareness of your brand. Video content can cover an overview of your company or focus on individual products or services. Corporate videos increase traffic to your website and can be repurposed for social media, improving your online presence.
We start any corporate video by undertaking extensive discovery to uncover what you need the video to achieve and we collaborate with you to ensure all creative collateral meets your expectations. Once the footage is shot, edited and wrapped, we produce final files for all of your requirements.
Everyone knows first impressions count. Often a logo sting will be a customer's first contact with your brand. This animation gives viewers a window into what your brand stands for and what you offer. Utilising a well-crafted logo sting leaves a lasting impression on your viewers and improves brand trust.
We have been designing logo stings for many years and know each project is different. Regardless of your current branding and requirements, we start every project by ensuring we understand your brand. Working with you we develop your static collateral into a meaningful, engaging animation that truly represents your brand.
Why do you need a brand? Branding is a vital part of your business - it is your identity and gives you personality. With the right branding, you have control over how clients or prospects perceive your business and allows you to stand out from your competitors. Your brand is more important than you think.
Motion graphics are great on their own but when you incorporate them into an integrated campaign, they can work wonders. Find out more about how we approach campaigns at Storm12.
Working with you to create a user experience or UX that fits your audience groups is part of almost every project we work on. From airport wayfinding and seasonal campaigns to digital performance and large scale websites, UX is a key part of creating an engaging end product.
Gatwick Airport is a long standing client. Working on departmental projects from strategy to activation, we focus on three core audiences: staff, passengers and the local community.
Every project has its own individual challenges and clear KPIs. We deliver our range of creative services from workshops and insight through to concepts and activation.
We have been working with local design, manufacture and build company Bakers Garden Buildings for many years. Since opening the business as Bakers Timber Buildings in 1985, they have completed over 19,000 garden building projects for clients across the South East, and beyond.
A family-run and independent business, Bakers continues to marry craft and quality with cutting edge technology to deliver outstanding results for their clients.
Bakers' inspiring designs and unique solutions for zero maintenance garden buildings have helped people to reimagine how they can use their outdoor space, from gyms and offices, to music rooms and chillout spaces. With a full service offering from planning advice, groundwork, plumbing and electrics through to the latest in lighting and app-controlled features, Bakers offer clients the complete package from an initial consultation to handing over the keys.
Bakers help and advise clients to produce beautiful design statements in their gardens with sleek and sophisticated buildings, built to express their own individual style.