Design is at the heart of everything we do but we consider the strategy, audience and touchpoints for everything we do. We deliver insightful design that is delivered to your target audience across multiple channels with the right message.
Concepts ideas is the first phase of the design process where we explore ideas that form the foundation of your project. We brainstorm, research, and create visuals of potential directions and approaches to reach your audience and fulfill the project requirements.
We refine our ideas through a process of iteration and feedback and investigate the strengths and weaknesses of each concept. Aligning the design with the project objectives and your vision we collaborate with you to refine the ideas further.
Ultimately, the concept stage is critical in establishing a clear vision and roadmap for the entire project. Once fine-tuned, we ensure each subsequent design execution is cohesive, impactful, and aligned with the project goals.
Creating visually compelling and persuasive advertising campaigns requires an understanding of your target audience and business objectives. We create campaigns that resonate with your audience, communicate your unique selling points, and elicit the desired emotional response.
Advertising design encompasses a wide range of platforms, including print, billboards, social media and even video. We adapt the campaign to be flexible while maintaining consistency and brand identity.
The goal of user experience design is to enhance engagement by improving the usability of your digital product. We aim to understand the needs and goals of the users and align them with the objectives from your business plan. We use research, analysis, and design methodologies to create intuitive interfaces, information architecture, and interaction flows. We collaborate with key stakeholders to ensure that the final product meets both user needs and business objectives.
By focusing on user needs and preferences, we optimise the overall user experience, making products more enjoyable, efficient, and effective. A well-executed UX design can lead to increased engagement, improved brand awareness and higher conversion rates.
In today's fast-paced world, we are constantly seeking ways to cut through the noise and your target audiences effectively. Integrated marketing campaign design offers a comprehensive and strategic approach to achieve success. By combining channels, messaging, and design elements into a cohesive campaign, we create powerful and memorable experiences.
An effective integrated campaign begins with a consistent message at its core. All marketing channels, including advertising, public relations, social media, and content marketing, should convey a singular message. Understanding your target audience is crucial, this helps in tailoring the design elements to resonate with the intended recipients.
An integrated campaign leverages multiple marketing channels, such as print, digital, social media, television, radio, and outdoor advertising. Each channel serves a specific purpose and works cohesively to reinforce the message and reach the target audience.
Direct mail marketing campaigns are making a resurgence. COVID forced us to seek digital solutions to reach audience groups. Now we’re back to the new normal, receiving a direct mail piece is back to grabbing attention.
There are many aspects to creating a great campaign and it needs to be well thought through. In order to generate ROI, we focus on audience profiles and generate ideas that are based on personality types. We produce a campaign with multiple designs, messages and gifts, all part of the same integrated campaign.
You need a strategy to get to the right people, that means creatively getting past the gatekeeper. We’ve developed unique ways to solve this problem and being creative is key to getting to the right people.
Why do you need a brand? Branding is a vital part of your business - it is your identity and gives you personality. With the right branding, you have control over how clients or prospects perceive your business and allows you to stand out from your competitors. Your brand is more important than you think.
We love animation. From logo stings to corporate shorts, we know the power animated content has to improve business. We have been at the forefront of animated corporate collateral since our foundation over two decades ago. With such a wealth of experience, we now offer; logo stings, animated social media content, web-based animation, advertising campaigns as well as full-length 2D and 3D animations.
Working with you to create a user experience or UX that fits your audience groups is part of almost every project we work on. From airport wayfinding and seasonal campaigns to digital performance and large scale websites, UX is a key part of creating an engaging end product.
Social media design plays a significant role in capturing the attention and engagement of your target audience. By crafting compelling content, we effectively communicate the right messages to increase brand awareness and connection with your audience.
Designing for social media requires collaboration with the digital team to produce graphics that are static or animated. Creating engagement and driving potential customers to your desired destination is the main objective.
We take into account the intricacies of each social media platform to produce graphics that hit the mark. Carefully considering brand consistency, visual storytelling, calls to action and mobile friendliness aids in building your brand. Analytics and A/B testing helps us constantly develop your strategy and deployment to generate the greatest return on investment possible.
Gatwick Airport is a long standing client. Working on departmental projects from strategy to activation, we focus on three core audiences: staff, passengers and the local community.
Every project has its own individual challenges and clear KPIs. We deliver our range of creative services from workshops and insight through to concepts and activation.
PSC Global came to us as PSG with a need to supercharge their marketing and diversify their clientbase from the ground up. Starting from scratch, we got to know the business and the people before we started work.
From this discovery stage, we identified key areas where we could make a real difference and then formulated a plan that would help meet their business goals.