Branding that leaves a lasting impression

The depth of brand research we undertake is dependent on many factors, the age of the business, the industry you’re in, the amount of competitors you have, what your business goals are, the list goes on. It can be simple or in depth and after a discovery session, we can work together to decide how detailed our approach needs to be.

Benchmarking your current brand perception, equity, loyalty and preference, gives us the foundations and areas to improve on and enables us to monitor these areas and identify success. The aim of brand research is to define strategic actions that, once implemented, give you an edge over your competitors and within your industry.

Creating a brand name can be complicated. We start with a brainstorm and get as many ideas from as many people as possible. Coming up with something original can be a challenge but we’re great at creative thinking! When we’re picking our favourites and fine-tuning our selection, we look at available domain names as this key to a brand’s digital success.

Creating a brand logo is one of our favourite projects to work on, it really gets our creative juices flowing! From your brief, competitor research, industry research and our understanding of your business, we create logo concepts that fit your business and how it should present itself.

Building a brand and specifically a consistent yet flexible brand style is a bigger project than you think. Creating elements, colour palettes, fontography, image and iconographical styles that all fit and flex to any form of media and platform is all part of building brand awareness.

When it comes to activating your brand, we have all of the skills required in-house. Our marketing team will work with you on a brand activation strategy to launch your new brand. Our web team can build you a fancy new website to target customers and engage your audience. The digital team can define an engagement plan and the creative team will define messaging that engages with your audience.