27th Jun 2024
In 2024, AI has proved to be a huge tool for marketers. For copywriting, imagery and even content inspiration and ideas, AI can be a great help when it comes to creating various types of digital content.
Influencers with a smaller following, or ‘micro-influencers’, can be utilised by businesses wanting to market to a specific target audience, and therefore can get a higher ROI by investing in a smaller influencer.
By involving their audience in content creation, companies are enhancing their brand awareness and customer loyalty. User-generated content is seen as authentic and reliable because it’s coming from the audience and customers themselves.
As environmental concerns continue to stay at the forefront of consumers’ minds, companies are increasingly expected to not only showcase eco-friendly initiatives, but to actively support social causes and incorporate sustainable practices into every part of their business.
We have seen this trend grow and consistently dominate marketing strategies in 2024. Short-form video, live streaming and interactive video formats are vital in effectively engaging with your audience and keeping their attention.
The use of AI tools such as chatbots and predictive analytics in marketing is expected to become far more prevalent this year. Integrating AI with marketing can revolutionise data analysis, customer personalisation and campaign performance.
Understanding voice search and incorporating voice search optimisation in your marketing will result in higher ranking in search results and will make your brand more discoverable by your audience. Think of it as SEO but with voice recognition.
Consumers are enjoying employee generated content from businesses. This is a great way for an audience to get a real insight into a company, first-hand. For example, a day in the life of an employee working for a particular brand.
Businesses partnering together to market themselves is expected to become another marketing trend in 2024. This is a great way to increase reach and brand awareness.
Another predicted trend is that of profitable growth overtaking short term metrics within marketing. This means there will be a shift of focus from less important growth metrics to more valuable, long term sustainable growth.
Every year we see new and exciting trends in marketing, and with the emergence of AI and ever-growing social media marketing, the marketing world continues to develop and change.
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