18th Jul 2024
Start by examining your current customers. Look into their demographics, purchasing habits, and feedback. Use your customer relationship management (CRM) system to segment your customers by age, gender, location, purchase history, and other relevant metrics.
Surveys are a direct way to gather information about your audience. Create surveys that ask pertinent questions about your customers’ preferences, pain points, and satisfaction with your products or services. Use online tools like SurveyMonkey or Google Forms to collect this data easily.
Social media platforms offer valuable data on your followers and engagement metrics. Use analytic tools to understand who interacts with your content, what type of posts they engage with, and when they are most active. To learn about our social media content and analytics services, click here.
Analysing your competitors can provide indirect insights into your audience. Look at who their customers are, how they engage with them, and what seems to resonate. Tools like Semrush can help you analyse your competitors' audience demographics, traffic sources, and popular content.
Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you understand your audience better and tailor your marketing efforts more effectively. Include details like age, occupation, income, interests, and challenges in your personas.
Tools like Google Analytics provide in-depth insights into who is visiting your website, how they found it, and what they do once they’re there. Analyse metrics such as age, gender, interests, and behaviour flow to gain a clearer picture of your audience.
Engagement is a two-way street. Regularly interact with your audience through social media, email, and in-person events. Listen to their feedback, answer their questions, and involve them in your business decisions.
Staying updated with industry trends can help you anticipate changes in customer preferences and behaviour. Subscribe to industry reports, follow relevant blogs, and participate in forums to stay ahead of the curve.
Truly knowing your audience is an ongoing process that requires consistent effort and adaptation. By following these steps, you can gain a deep understanding of who your audience is and how to meet their needs. This knowledge will not only enhance your marketing strategies but also drive your business towards sustainable growth and success.
Here at Storm12, we carry out market research, looking at our client’s industry, competitors and target audience. An important part of any marketing strategy is persona development, click here to learn more about this. If you’d like to learn more about how we can discover who your audience is, get in touch with us for a chat!
