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Latest from Storm12
HomeLatest from Storm12

Latest from Storm12

Read up on all the latest news, views, and events from Storm12...

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Creative Marketing on a Budget: Strategies for Small Businesses
12th Nov 2024
Insights

Creative Marketing on a Budget: Strategies for Small Businesses

Small businesses often struggle in today’s fast-paced market, especially when working with a limited budget. However, even with a small budget, creative marketing is still doable! Below we have outlined the best affordable marketing strategies that can yield great results, keeping your small business competitive and successful.
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The Best Brand Campaigns from the 2024 Olympics and Paralympics
29th Aug 2024
Insights

The Best Brand Campaigns from the 2024 Olympics and Paralympics

The 2024 Olympics and Paralympics in Paris are not just a celebration of athletic skill but also a showcase of innovative and emotionally resonant brand advertising. With the world’s attention focused on this global event, brands have had the opportunity to align themselves with the values of perseverance, unity, and excellence that the Games represent. Here are some of our favourite campaigns from the Olympics, and so far at the Paralympics, that have left a lasting impression.
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How To Find Out Who Your Audience Is
18th Jul 2024
Insights

How To Find Out Who Your Audience Is

Understanding your audience is crucial for any business. Knowing who your customers are, what they want, and how they behave can significantly influence your marketing strategies, product development, and overall business growth. Below we have created a step-by-step guide on how to truly know your audience and how to find out who they are.
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Sustainability in Digital Marketing: How to Make Your Campaigns Eco-Friendly
9th Jul 2024
Insights

Sustainability in Digital Marketing: How to Make Your Campaigns Eco-Friendly

Being environmentally conscious is more important than ever, therefore, integrating sustainability into your digital marketing strategy is not just a trend but a necessity. At Storm12, we understand the importance of eco-friendly practices and how they can positively impact both the planet and your brand's reputation. In this post, we’ll explore effective ways to make your digital marketing campaigns more sustainable and why it's so important for your business.
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Marketing Trends 2024 - So Far and What's to Come
27th Jun 2024
Insights

Marketing Trends 2024 - So Far and What's to Come

Since our previous digital marketing trends blog post at the end of 2023, we have seen even more trends and changes cropping up in the world of marketing, and there are likely even more to come before the end of the year. Below we have summarised the biggest marketing trends of 2024 so far, as well as some that are predicted to materialise before 2025.
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Why You Should Optimise Your Website’s User Experience
14th Jun 2024
Insights

Why You Should Optimise Your Website’s User Experience

The user experience (UX) on a website is incredibly important as it’s the primary touchpoint between a business and its customers. A website serves as the virtual storefront, influencing perceptions, driving engagement, and ultimately, driving sales. Below we have outlined the main reasons you should be prioritising UX on your website for business growth and success.
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A Day In The Life Of A Digital Content Assistant
16th May 2024

A Day In The Life Of A Digital Content Assistant

Are you thinking of starting a career in digital marketing and/or digital content? If you are, you’d probably like to know exactly what a role in this industry entails on a daily basis. Keep reading to find out what a day in the life of a Digital Content Assistant is really like.
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Advice For Starting a Career in Digital Marketing and Social Media
25th Apr 2024
Insights

Advice For Starting a Career in Digital Marketing and Social Media

Knowing where to start when it comes to pursuing a certain career path is difficult with any industry. However, if you know what your goal is, you can complete the necessary steps and make the progress you need to obtain your ideal role. If you are looking to start a career within digital marketing and/or social media, keep reading to find out how you can get there.
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Key Agency Terminology You Should Know
11th Apr 2024
Insights

Key Agency Terminology You Should Know

There are so many terms used within the marketing, web and creative industries and it can be hard to keep up! We’ve listed out the useful and important terms used in agencies so that you can never fall behind on your agency jargon.
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The Benefits of Email Marketing
5th Apr 2024
Insights

The Benefits of Email Marketing

Despite social media being the main channel for most businesses' marketing, email marketing remains one of the most powerful and cost-effective tools for businesses to connect with their audience. But why, you ask? Well, here are some of the main benefits.
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Extra Tips For Creating Digital Content
21st Mar 2024
Insights

Extra Tips For Creating Digital Content

Creating digital content for a business can often lead to creative block. If you’re someone who works alone or in a small team, it can be difficult to continuously come up with new, exciting ideas for your business’s digital platforms. The following tips will ensure that you never run out of content ideas.
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Tips for Creating a Positive Work Environment
14th Mar 2024
Our culture

Tips for Creating a Positive Work Environment

Storm12 was built with a people-first culture and is a workplace where the team are given the freedom to learn, experiment and flourish. A workplace where people feel valued, supported, and motivated leads to happier employees and better business outcomes. Which is why creating a positive work environment is so important. Not only will employees feel happy being at work, they will be more productive, driving the business forward. Below are our tips to creating a positive work environment and a great company culture.
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