Why Oversized Marketing Is Taking Over
With marketing trends constantly changing, it’s easy to miss some of the particularly interesting campaigns. But not when the campaign is a huge, oversized product planted in the middle of a busy city! Over the last few years, some of the world’s most recognisable brands have embraced the oversized marketing trend, using massive props and larger-than-life installations to grab attention. Gone are the days of minimalist ads and quiet, subtle marketing. Now, it’s all about making a bold statement. Whether it’s a giant bag, a colossal tube of mascara, or a supersized tub of ice cream, these oversized marketing campaigns are turning heads, sparking conversations, and creating viral moments. Here’s how a few iconic brands have embraced this oversized approach!
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